Loyalty Program

1. General

The Ismageriet loyalty program (“the Program”) is operated in cooperation with MyLoyal ApS, CVR no. 37100196. The Program lets you earn wallet savings and access exclusive benefits and rewards.

Participation in the Program is free and open to private individuals aged 16 and above.

2. Earning Wallet Savings

  • By default, you earn 10% of your purchases as wallet savings.
  • Wallet savings are registered in the app when your purchase is completed.
  • The following purchases are excluded from earning wallet savings and points:
    • Liter boxes purchased online (these are already discounted by 10%)
    • Ice cream display cases
    • Gift card purchases
    • Promotional items or items bought with discount codes
  • We reserve the right to adjust the earning rules as needed.

3. Using Wallet Savings

  • Wallet savings can be used as full or partial payment for future purchases at Ismageriet.
  • Savings cannot be exchanged for cash or transferred to others.
  • Savings can be combined with other offers, unless otherwise indicated.

4. Validity and Expiry

  • Wallet savings are valid for 12 months from the date of earning, after which they are automatically deleted.
  • If you delete your profile, you will lose all accumulated wallet savings.
  • If we discontinue the Program, all unredeemed savings are forfeited without compensation.

5. Tier Structure and Rewards

  • As a standard, you earn 1 point for every Danish krone spent.
  • Points are accrued and registered when your purchase is completed.
  • The following purchases are excluded from earning wallet savings and points:
    • Liter boxes purchased online (they are already discounted by 10%)
    • Ice cream display cases
    • Gift card purchases
    • Promotional items or items bought with discount codes
  • Points can be used to unlock one-time rewards, which are granted when you reach a new tier.
  • The program features tiers with increasing benefits and rewards (e.g., free scoop, flødebolle, dessert).
  • Your points are valid for 12 months from the date of earning; after this, they are deleted automatically.
  • Rewards are personal, non-exchangeable for cash, and non-transferable.
  • We reserve the right to modify the tier structure, rewards, and rules with reasonable notice.

6. Communication

  • As a member, you will receive necessary service messages (e.g., about wallet status and rewards) if you have given consent in your app settings.
  • You will also receive marketing push notifications from the app if you have enabled this option in the app settings.
  • Marketing emails, newsletters, and promotional offers are only sent via email if you have given separate consent.

7. Processing of Personal Data

  • We process information such as your name, contact details, purchase history, points/savings, and app activity to manage the Program.
  • Data is processed in collaboration with MyLoyal ApS, CVR no. 37100196, who acts as data processor.
  • Your data is stored for as long as you are a member, and up to 24 months after cancellation, unless longer retention is required by law.
  • Read more in our Privacy and Cookie Policy.

8. Changes and Termination

  • You can leave the Program at any time via the app or by contacting Ismageriet.
  • We may change these terms with notice in the app or on our website.
  • We may terminate the Program at any time with 30 days’ notice.

9. Governing Law and Complaints

  • The Program is subject to Danish law.
  • Any disputes may be submitted to the Consumer Complaints Board via www.forbrug.dk.